How To Get The Amazon Choice Badge(Merch By Amazon & KDP Low Content Books) Amazon Choice Badge Hack

About this video

RJ Martinez explains how Merch by Amazon and KDP low-content sellers can work toward earning Amazon’s Choice badge, which he says appears above a listing for a specific search phrase and can help it sell. He frames it as driven by reviews, relevance, and sales rather than something a seller applies for directly. First, sellers need a strong product and strong long-tail keywords in the listing so they can be early in a niche or trend, get initial traction and sales, and then earn reviews. Second, pricing needs to be competitive with similar listings in the niche, since sales velocity helps ranking. Third, free shipping for Prime members matters, though he notes Merch by Amazon and KDP already benefit from Amazon handling fulfillment, quality, and Prime delivery. Using research tools, he shows an example shirt that held the badge for some search phrases but not others, and stresses that the badge rotates during the day and is shared among sellers by Amazon’s algorithm. A listing can therefore lose the badge if a trend fades or sales slow.

Key takeaways

• Use strong long-tail keywords and be early to a new saying, trend, or niche to get initial sales that can lead to reviews
• Keep pricing competitive with other listings in the same niche to improve sales velocity and ranking chances
• Merch by Amazon and KDP sellers already get Prime fulfillment and Amazon-handled product quality, which covers two badge factors
• Amazon’s Choice is tied to a specific search phrase, not to a product in general, so a listing can have it for one phrase and not another
• The badge rotates between sellers and can disappear when sales slow or a design falls out of trend

Episode details: published June 29, 2021 · 7:47 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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