How To Make A Sale In A Local Facebook Group

About this video

Martinez explains that one of the easiest ways to get a sale in a local Facebook group is not to pitch directly, but to stay visibly engaged in community and yard-sale groups: liking, sharing, commenting, posting photos of food from local restaurants, answering questions such as the best pizza in town, and showing ‘good vibes’ so people know your name. He gives two examples. A local brewery owner he already knew from the community told him ‘I heard you make shirts,’ and Martinez offered to set up a template/flyer with a QR code customers could scan to order a shirt, with a dollar or two off their beer if they ordered. In the second example, a woman in his local group needed a shirt as a Christmas gift, his cousin tagged him in her post, he made it quickly, created an Etsy listing for the shirt, and she updated her post to say he was easy to work with, very helpful and super nice — which he presents as social proof that brought his name to others in the group. His core point is that showing love to local people and businesses returns in your favour.

Key takeaways

  • Get sales in local Facebook groups by being engaged and known, not by only posting sales pitches.
  • Post and share local content — especially photos of food from local restaurants — like, comment and join everyday conversations.
  • Build real relationships with local business owners; a brewery owner who knew him asked about shirts without a hard pitch.
  • Offer businesses a practical setup, such as a flyer/stand with a QR code to order a shirt and a small discount incentive.
  • Deliver fast and well so customers post public praise in the group, which acts as social proof for the next sale.

Episode details: published March 27, 2019 · 8:11 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.


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