How To Make Books For Local Businesses In Your Area (Amazon KDP With A Twist)

About this video

RJ interviews Tammy (identified on Clubhouse as Tammie Chrin) about her ‘KDP with a twist’ / KDP for B2B business. She says she had sold on Amazon for about seven years and, after Merch experience, tried Amazon KDP about three years earlier at her husband’s suggestion, publishing low-content books — journals, guides, logs, trackers and planners — including through a ‘10 books in 10 days’ class. She says nothing sold except one book her sister bought. Disliking keyword research, ads and a flooded low-content market, she pivoted: create branded low/medium-content books for businesses under her own KDP account, so the business drives traffic. Examples include a workout-tracking book for her local Anytime Fitness gym, which had only a paper tracking sheet, and turning a course creator’s several-hundred-dollar course binder into a glossy branded book, earning a royalty each time it sells. Her model, as she describes it, is a setup fee (half up front, half when the book is ready) plus a per-book royalty — she gives $5 per book as an example. She advises approaching businesses you already know first, then getting referrals, joining Facebook groups in niches you enjoy, and looking at advertisers on Yelp. She stresses getting written agreements/permissions to use a business’s logos and material, and notes print-on-demand means no inventory stack and easy updates.

Key takeaways

• The twist on KDP is B2B: make branded books for a business under your KDP account and let the business’s own customers provide the traffic, instead of relying on keywords or ads.
• Good targets are businesses using paper trackers, binders, folders or PDFs — e.g. a gym workout tracker or a course workbook — that can become a proper printed book.
• Charge a setup fee (she takes half up front, half on delivery) and keep a royalty on each copy sold; she gives $5 per book as an example figure.
• Start with business owners you already know, then grow through referrals, niche Facebook groups you genuinely enjoy, and businesses already advertising, e.g. on Yelp.
• Always get an agreement/permission to use the business’s logos and content, and sell the print-on-demand benefits: no inventory to store and changes can be re-uploaded quickly.

Episode details: published March 25, 2021 · 33:41 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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