How To Run Amazon Advertising Ads (Auto Sponsored Ads)

About this video

The creator walks through creating an Amazon Advertising Sponsored Products automatic-targeting campaign and how to read its data. He clicks Create Campaign, chooses Sponsored Products, and names the campaign by niche plus the product’s ASIN (noting a tool can copy the ASIN) to stay organized, optionally adding it to a portfolio. He suggests starting with a low daily budget, giving two dollars as an example of starting low so you feel comfortable. For bid strategy he explains he has tested down only, up and down, and fixed bids: up and down lets Amazon raise bids by up to a maximum he describes, spends more, and can outbid a competitor, but he recommends beginners start with down only. He adds the product by searching its ASIN, notes the suggested bid shown was 1.57, but says he typically tests starting bids in roughly the 20 to 30 cent range and uses 25 cents in the example. He notes you can add negative keywords and negative product targeting at launch if you already know your niche. After launching, he stresses watching impressions first: if an ad gets few impressions, raise the bid a little at a time (for example from 25 cents to 30 cents) until impressions and clicks come. He advises letting an auto campaign run about a week, possibly two, before judging it, because decisions need data, and not panicking and switching it off after spending a few dollars. He then shows, as his own claim, a long-running auto campaign he says started October 8, 2019, with over six million impressions, over two thousand dollars in ad spend, over thirteen thousand in sales, and a 15 percent ACOS, and explains learning your break-even ACOS, reviewing the automatic targeting match types (such as loose match and substitutes) separately, lowering bids on a match type that spends without sales, and moving bad search terms into negative targeting instead of killing the whole campaign.

Key takeaways

• Build the auto campaign as Sponsored Products, name it niche + ASIN for organization, and start with a low daily budget you are comfortable testing.
• Beginners should use the down only bid strategy; up and down can outbid competitors and get data faster but spends more, per the creator’s testing.
• Ignore the higher suggested bid initially and test a low starting bid — he uses 25 cents in the example, within his usual roughly 20-30 cent test range.
• If impressions are near zero, raise the bid in small increments until traffic starts; let the campaign run about a week to two weeks before making decisions from the data.
• Optimize inside the campaign: learn your break-even ACOS, adjust bids per auto match type, and add non-converting search terms as negatives rather than turning the ad off.

Episode details: published April 7, 2021 · 13:19 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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