How To Run Amazon Advertising Ads (Manual Broad Sponsored Ads)

About this video

The creator teaches how to run a manual broad-match Sponsored Ads campaign on Amazon, using a dabbing monkey shirt as the running example, as part of a series covering auto, exact, phrase, and now broad. He names the campaign with the niche plus the ASIN so he can search performance by shirt, selects manual targeting and ‘down only,’ adds the product, and sets a default bid example of 25 cents. For keywords he advises asking what people would type to find the shirt, gathering suggestions from the Amazon search bar (e.g. typing ‘dabbing monkey’ or ‘funny monkey’), with Helium 10 and Merch Informer as other options. Broad match, he explains, contains all keywords in any order and includes plurals, variations, and related keywords, letting Amazon’s algorithm add or reorder words — e.g. around ‘kids monkey shirt’ — to surface long-tail search terms. He recommends starting fairly general, adding about 3 to 10 (also stated as 5 to 10) keywords such as ‘monkey shirt,’ ‘monkey shirt for men,’ ‘for kids,’ and ‘for girls,’ warning not to assume you know buyers’ phrasing. Broad may spend more but yields more data, he argues. As his own results, he cites a broad campaign run from February 13th, 2020 where he says he spent $82 for $634 in sales at about 12-13% ACoS, including a single general keyword at 7% ACoS with 12 orders, and a newer campaign launched March 27th, 2021 with three orders at 8% ACoS. The funnel is: auto, then broad/phrase as research, then move converting customer search terms into an exact campaign to rank toward the front page.

Key takeaways

• Build broad manual campaigns as: niche + ASIN in the name, manual targeting, down only, example default bid 25 cents
• Add roughly 3-10 general keywords from Amazon search-bar suggestions, Helium 10, or Merch Informer
• Broad match matches all keywords in any order plus plurals, variations, and related terms — use it to discover long-tail search terms
• Move converting search terms from broad into an exact campaign; he treats even one order as a candidate and 2-5 orders as a stronger signal
• Creator’s cited results: $82 spent for $634 in sales at ~12-13% ACoS on one broad campaign, and 3 orders at 8% ACoS on a newer one

Episode details: published April 22, 2021 · 12:46 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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