How To Run Amazon Advertising Ads (Manual Exact Amazon Sponsored Ads Merch By Amazon Tutorial )

About this video

(Summarized from the Arabic caption track.) RJ Martinez gives a step-by-step tutorial on creating a manual exact-match Amazon Sponsored Products campaign for Merch by Amazon, insisting keywords are the foundation because sellers must understand how customers search. He advises naming the campaign after the niche plus ‘manual exact,’ choosing manual targeting, and starting beginners with down-only bid adjustments, using up-and-down only for a more aggressive approach. He sets exact match and illustrates a $0.20 default bid. Using his monkey design example, he shows finding long-tail keywords with Helium 10, Amazon’s suggestion tools, and competitors’ best-reviewed related products, starting with 5 to 10 long-tail phrases such as variations for kids and women. He also explains harvesting converting long-tails from existing auto and broad campaigns and moving them into the exact campaign, then optimizing weekly rather than daily. He claims a single well-optimized t-shirt design can make over $1,000 a month and claims one of his own designs made over $20,000 over time.

Key takeaways

• Keywords are the foundation: learn exactly how customers search for a design before launching ads
• Name manual campaigns by niche, use exact match, and start beginners with down-only targeting
• Find 5 to 10 long-tail keywords via Helium 10, Amazon suggestions, and high-review competing products
• Harvest converting long-tails from auto and broad campaigns into a dedicated exact-match campaign
• Optimize ads weekly, not daily — creator claims one optimized design can earn over $1,000 a month

Episode details: published April 15, 2021 · 9:44 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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