How To Run Amazon Advertising (AMS) | $2500 Sales | Sponsored Product Ads | Merch By Amazon

About this video

RJ gives a simple walkthrough of how he runs AMS (Amazon Advertising) Sponsored Products automatic campaigns for Merch by Amazon shirts. On screen he shows his results and states, as his own figures, that he spent $435.58 for $2,472.26 in sales since getting AMS back about a month and a half earlier, while noting he has been experimenting and turning ads up. His process: click Create Campaign, choose Sponsored Products, name the campaign after the shirt plus its niche or holiday so campaigns stay searchable and organized (for example, finding all Christmas ads at once), set no end date, and set a $2 daily budget. He leaves targeting on automatic for this basic method, copies the product’s ASIN from the URL or product description, searches for and adds that product, and starts the default bid low — he says his ads started at 15 cents, or 25 cents for a more comfortable starting point — rather than taking the suggested bid. If a shirt sells well he raises the bid later; if an ad is not making sales he turns it off, checking ads every day or two. He notes you can put many shirts in one campaign or one per campaign and should test what works, that campaigns go live within about an hour, and that Amazon’s tracking is not great though improving.

Key takeaways

• RJ claims $435.58 in ad spend produced $2,472.26 in sales on his AMS account, while admitting he experiments and pushes bids up (creator’s own figures)
• Basic setup: Sponsored Products campaign, automatic targeting, no end date, and a $2 daily budget
• Name campaigns by shirt name plus niche or holiday so they stay organized and searchable when you need to review or turn them off
• Start bids low — RJ says 15 cents, or 25 cents if more comfortable — ignoring the suggested bid, then raise the bid only on shirts that are selling well
• It is a spend-and-test process: monitor every day or two, turn off ads that are not making sales, and expect Amazon’s tracking to be imperfect

Episode details: published November 27, 2018 · 9:11 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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