How To Search Keywords For Amazon KDP - Amazon KDP Keyword Research Low Content (Ez Pub Profits)

About this video

RJ interviews Kyle from Ez Pub Profits about Amazon KDP low-content publishing. Kyle says he started in March/April 2020 after losing his innovation job at VF — the company behind Vans, The North Face, Lee and Wrangler — in March, with a baby born in January, and pivoted from researching high-content books and niche websites to low-content books. He connected with Fizz, whom he describes as a six-figure seller who ran the Ez Pub Profits guide, and took the guide over at the end of the previous year. He cites creativity as the appeal, gives a calendar example — a KDP calendar has only 26 pages and can lay fairly flat despite perfect binding, and a Facebook group member’s calendar became her best-selling book with her first five-star review and a #1 new release badge — and names his main struggles as analysis paralysis (‘done is better than perfect’) and cover design, which he now outsources. On keywords, his key example is ‘blood pressure log big print’ having only about 100 results versus the crowded ’large print’ version, while getting similar searches; Amazon treats the two phrases separately, unlike Google. He explains long-tail keywords, Amazon’s ranking factors (keyword relevance, sales velocity, reviews), and that Ez Pub Profits is a monthly guide, now published two months in advance, aiming to give ideas for one quality book per day, with about 15 dates covered in detail per issue.

Key takeaways

• Kyle started KDP in March/April 2020 after losing his VF job, moving from niche websites and high-content research into low-content books
• For beginners, Kyle advises not over-spending time on keyword research — ‘done is better than perfect’ — but says research becomes important once books need to be found
• Synonym gaps create opportunity on Amazon: ‘blood pressure log big print’ had about 100 results while ’large print’ was crowded, and Amazon treats them as separate keywords
• Amazon ranking is driven mainly by keyword relevance, sales velocity and reviews; Amazon’s goal is to make money, so its results differ from Google’s search-intent results
• Ez Pub Profits is a monthly guide published two months in advance, built around publishing one quality book per day, with about 15 holiday/event dates detailed per issue

Episode details: published January 28, 2021 · 24:18 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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