How To Search Keywords For Amazon KDP - Amazon Keyword Research Low Content Books & Coloring Books
About this video
Martinez explains Amazon KDP keyword research for low-content/coloring books with the mantra ‘give the algorithm what it wants.’ Ranking rests on title first, then subtitle, then the seven backend keyword slots, supported by the description; good keywords get a book to page one, bad ones bury it on page five where, he says, the average buyer never looks. Working example: a ‘diamond painting log book’ found on Amazon. He mines reviews for features customers wish the book had, then uses Helium 10 Cerebro to find keywords with decent search volume but few competing products — he likes filtering to about 500 competing products. For ‘diamond painting log’ he notes roughly 300-400 searches/month through the year with a Q4 spike to a peak around 700, and does rough math that converting a share of 300 monthly searches means roughly 20-30 books/month. He builds title/subtitle from exact phrases competitors rank for (e.g. embroidery art, beads, craft gift, picture/sketch of finished product) without repeating ’log book’ repeatedly — KDP will reject keyword-stuffed subtitles, he warns. In the seven slots, no commas are needed and Amazon says not to repeat title words, though exact phrases customers actually search still matter. He also suggests Google/Keywords Everywhere for phrases like ‘diamond painting log book template’ that could become books, notes Pixel Pod Studio offers over 120 interiors in Affinity Publisher, InDesign, PDF and PowerPoint formats, and claims consistent sales/reviews can build to $1,000/month from one book in Q4 (his claim).
Key takeaways
- Keyword hierarchy for KDP: title first, then subtitle, then all seven backend slots filled, with the description supporting them — aim for page one, not page five
- Use Helium 10 Cerebro to target decent search volume with low competing products (~500 filter); the diamond painting example had ~300-400 searches/month spiking to ~700 in Q4
- Mine competitor reviews for missing features customers ask for, and add those pages/features to your interior to stand out
- Use exact search phrases in title/subtitle but never spam-repeat words like ’log book’ — he warns KDP rejects stuffed subtitles; backend slots need no commas
- Check Google/Keywords Everywhere for search phrases (e.g. ‘diamond painting log book template’) and double-check trademarks before using any term a competitor uses
Episode details: published February 22, 2021 · 17:00 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.
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