How To Sell Face Masks - ( Print On Demand Online Research Using Etsy)
About this video
R.J. Martinez explains how to sell face masks with print on demand, stressing research above all else, applicable to Etsy, TeePublic, or a personal site driven by Facebook, Instagram, Google, or YouTube traffic. He checks Google Trends for ‘mask,’ noting a March-April peak, a decline, then a rise again as businesses reimposed mask requirements during COVID. On Etsy, he types ‘mask,’ uses autocomplete suggestions (for kids, women, men), filters, bestseller badges, ‘added to cart’ counts, and especially reviews — dates, volume, and product mix — to prove real demand, pointing to neck gaiters as another strong product. He advises against copying designs, and instead differentiating with unique or customizable masks, such as photos of a customer’s kids or dog, and with custom mockups instead of the default provider mockup so listings stand out and get more clicks. On economics, he says providers like Pillow Profits, Printful, or Custom Cat might cost about $10-$12 to print and ship, so he targets a $15-$25 selling price, and he treats negative reviews as lessons for improving a product.
Key takeaways
- Start with research: Google Trends for timing and Etsy search, autocomplete, filters, and bestseller badges for demand
- Read reviews closely — recency and clusters of reviews for one product signal real sales and demand
- Use ‘added to cart’ counts (e.g. 6 or 20+ people) as another demand signal on Etsy listings
- Do not copy designs; differentiate with unique/customizable masks and your own custom mockups to raise click-through
- Price against provider cost: creator cites roughly $10-$12 fulfillment cost and targets $15-$25 selling prices
Episode details: published July 19, 2020 · 17:38 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.
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