How To Sell On Merch By Amazon - The Easy Way | Merch by Amazon 2022 | Selling on Amazon | Sell Mech

About this video

RJ Martinez lays out what he calls the easiest way to make sales on Merch by Amazon, based on his own testing. The first principle is understanding the customer: uploading 50 or 100 designs into a low-competition niche fails if the designs are not what that audience wants, while a handful of designs matched to customer demand can all sell. Second, chase trends — sayings, social-media posts and holidays such as Christmas, Thanksgiving, Easter and Halloween — but do it correctly without infringing trademarks or copyright, use tools like Google Alerts for early signals, and design about 90 days ahead of a holiday so a listing can rank and gain traction before the season; he notes some holiday-targeted designs become evergreen sellers, and as his own claim says people he knows have made over $10,000 from a single trend. Third, start in a niche you personally know, learn its phrases, then expand; his example goal is $1,000 a month from one niche, reinvesting part of it into more designs, then repeating across niches. To beat competition using the same sayings, either drive outside traffic (Amazon ads, a Facebook page, Pinterest, Instagram, TikTok, or your own website) or find fresh low-competition long-tail phrases through keyword research with AMZ Suggestion Expander or Helium 10’s Cerebro reverse-ASIN search. He urges triple-checking trademarks during research and again before upload, using the free Merch by Amazon Trademark Protection Chrome extension. On pricing, he cites a $13.07 base price for a standard tee: pricing at cost builds sales velocity and ranking, after which prices can be raised, but he says he also makes sales at $19.99 (about a $5 royalty) with good keywords and low competition. Finally, advertising can create a very low ACoS on a winning listing, but only works with a system in place; his recurring theme is that every part of the business needs a personal, simplified system.

Key takeaways

• Design count does not drive sales — matching what the niche’s customers actually want does
• Design holiday and trend shirts about 90 days early so listings can rank and build traction before demand peaks
• Start in a niche you know personally, hit a per-niche revenue goal, reinvest in more designs, then repeat in the next niche
• Get to page one either by driving outside traffic or by finding low-competition long-tail phrases with tools like Helium 10 Cerebro
• Check trademarks during research and again before upload, and consider pricing low at first for sales velocity, then raising prices as ranking and reviews grow

Episode details: published November 5, 2021 · 21:54 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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