How to Start Selling Digital Products in 2026 (Step-by-Step Guide)

About this video

He walks through starting a digital-products business in 2026 using EverBee (called Everbe/EverB in the transcript) for research and for an AI-built storefront. He advises starting broad on Etsy — e.g. ‘digital downloads’, ‘2026 planners’ or ‘workout planners’ — then narrowing to sub-niches such as weekly planners, Christian/devotional planners and 2026 digital planners. Validation is based on listing age versus sales, views and conversion: a recently listed planner with many sales is presented as a demand signal. He works through hypothetical maths on a low-priced planner, claiming it could make roughly $500 to over $1,000 a month if daily sales held, after an assumed creation cost — presented as his calculation, not a guarantee. He then uses EverBee keyword research, favouring longer long-tail keywords for lower competition and stronger buyer intent, launches an AI-generated EverBee store for digital planners/journals/trackers, shows editing colours, text and mockups, importing listings from Etsy or Wix, and adding a product with file/link delivery, download limits, preview and pricing. He notes EverBee has no listing fees but charges a transaction fee he puts at about 6.5-7%, and stresses the trade-off: unlike Etsy or Amazon it has no built-in audience, so the seller must drive traffic via social media, email and ads. He recommends starting with one or two products in one niche, offering a free product to build an email list (he claims 5-10 downloads a day from his own free launch), and continually improving products after reviews/complaints.

Key takeaways

• Validate before creating: check listing age against monthly sales, views and conversion on Etsy, with EverBee or free manual searching
• Long-tail keywords (3-5 words) are presented as lower competition and higher buyer intent than broad terms
• Focus on one niche and one or two products first rather than spreading across many markets
• An own store (EverBee, like Payhip/Shopify) avoids listing fees but requires driving your own traffic; Etsy provides search traffic
• Use a free lead product and email marketing to build trust and sell later paid products

Episode details: published January 31, 2026 · 24:00 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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