How To Use Helium 10 Cerebro Tutorial - Reverse ASIN Search Tool - (Merch By Amazon & KDP)

About this video

The creator gives a tutorial on Cerebro, Helium 10’s reverse ASIN search tool, for Merch by Amazon and KDP research. He pastes a bestselling shirt’s ASIN, pulls its keywords, and shows how to read search volume, seasonal trends and competing products. Using ‘graduation gifts for him’ as the example, he notes search volume spikes in mid-May, so designs should be made before the spike. His core tactic is the advanced filter: cap competing products at a maximum of 500 to surface long-tail phrases and sub-niches with search volume but little competition, contrasting them with phrases facing 3,000 or 10,000 competing products. Working down one product’s keyword list leads him to school-name and other sub-niche ideas. He says a free account gives two searches a day and Cerebro alone can be $37 a month, and claims he averages $8,000 to $12,000 a month with Merch by Amazon. The principle throughout: do keyword research before designing, give the customer what they search for, and rank close to page one for sales velocity.

Key takeaways

• Run a reverse ASIN search in Cerebro on a top seller to see the exact long-tail keywords customers use to find it
• Filter competing products to a maximum of about 500 to find phrases with search volume but rankable competition
• Check the search-volume trend and design ahead of seasonal spikes, such as graduation spiking in mid-May
• Do keyword research before designing — a long-tail phrase with no search volume wastes your time
• Ranking close to page one drives traffic, sales velocity and reviews, which make the next sale easier

Episode details: published May 22, 2021 · 14:30 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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