How To Use Over App (T-Shirt Design For Cinco De Mayo)
About this video
Martinez says Cinco de Mayo was the first trending niche he hit on Merch by Amazon and the one that first showed him designs could make money online. Before designing, he insists on researching the niche: he Googles what Cinco de Mayo is — described in the results as a celebration of the Mexican victory over French forces — and also suggests Pinterest, Etsy and especially Facebook groups to learn why people celebrate, what sayings and jokes are popular (a funny comment with many likes can become a shirt idea), and what buyers are actually purchasing. Browsing Google Images he notes recurring motifs and colours: sombreros, guitars, maracas, tequila, ponchos, cacti, chilli peppers, margaritas, food, fiestas and the Mexican flag, and advises taking notes and looking for a way to be different rather than copying what already sells, which he says reduces competition. He then opens the Over app on his phone, sets a canvas sized for Merch by Amazon (usable for Redbubble, Spreadshirt, Society6 and other print-on-demand platforms), adds a chilli illustration he got from Freepik, and stresses checking that any asset is free for commercial use, being wary that some uploads may be taken from elsewhere, and checking for trademarked phrases. He adds the text ‘I’m Spicy’, keeps the design simple, keeps a transparent background, and shows sharing/emailing it to himself to upload to a platform. Simple text-plus-vector designs, he says, can sell well, with keywords helping the design get seen.
Key takeaways
- Research a holiday/niche first — its meaning, community, sayings, colours and motifs — before designing
- Facebook groups and popular comments are a source of original t-shirt ideas
- You can build a complete design on a phone in the Over app and email it to yourself for upload
- Only use assets that are free for commercial use and check phrases for trademarks
- Keep designs simple; keywords and platform traffic do much of the selling work
Episode details: published March 5, 2021 · 8:47 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.
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