How To Write A Merch By Amazon Listing 2020

About this video

The creator walks through how he writes a Merch by Amazon listing, using an example design of a T-Rex with short arms struggling to pick up a taco, and offers a free listing guide he says is available to download. For the brand name, he recommends making it look professional so customers feel comfortable buying, and making it niche-related, illustrating a general dinosaur brand name ending in Co. For the title, he puts general keywords toward the front and builds around dinosaur, T-Rex, taco, and shirt. He checks the phrase on the shirt, the struggle is real, on Amazon using the AMZ Suggestion Expander to confirm demand, and notes a similar listing had reviews. He stresses testing different spellings of t-shirt, including forms written together and with a space, across the title and bullet points because shoppers search different variations. He also advises reading competitors’ reviews and suggestion results to learn who is buying, such as men, women, or kids, and whether it is a birthday or Christmas gift. Bullet point one should describe the design in one to two sentences, using Google if stuck. Bullet point two should focus on gifting and holidays such as birthdays, Christmas, Thanksgiving, New Year’s, and Halloween. He says he usually leaves the product description blank, though some sellers copy the bullet points into it.

Key takeaways

  • Make the brand name professional-looking and niche-related to build buyer confidence
  • Put general keywords first in the title and include the exact phrase printed on the design after checking its demand
  • Use the AMZ Suggestion Expander and competitor reviews to identify demand, buyers, and gift occasions
  • Spread different t-shirt spelling variations across the title and bullet points to capture different searches
  • Write bullet one as a short design description and bullet two around birthday, holiday, and other gift uses

Episode details: published January 17, 2019 · 19:35 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.


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