How To Write A Merch By Amazon Listing For St Patrick's Day (Merch By Amazon Tutorial Bullet Points)

About this video

RJ Martinez walks through writing a Merch by Amazon listing for a St. Patrick’s Day design — the text-based phrase ‘Irish I Was Playing Video Games’ aimed at boys/teens who game, bought in practice by parents. He researches long-tail keywords using Amazon’s search bar/autocomplete (with the AMZ Suggestion Expander), plus Helium 10 to find a consistently selling shirt and check search volume against competing products, filtering for under roughly 500 competitors. Candidate phrases he surfaces include ‘St Patrick’s Day shirt boys,’ ‘St Patrick gamer t-shirt,’ and variants using ‘St,’ ‘Patty’s’ and ‘Paddy’s’ spellings, while warning against trademarked terms like Notre Dame and Lucky Charms and against using keywords (e.g. leprechaun) that do not match the design. He puts a distinctive brand name containing a long-tail keyword, two long-tail keywords in the title, and then works two more long-tail keywords into each of bullet points one and two as natural sentences about the gift and the boy wearing it. He says brand and title matter most, claims the algorithm pays little attention to the bullet points until a listing starts making sales, and suggests copying the bullets into the description or optimizing the description separately for Google.

Key takeaways

• Start keyword research from a proven, consistently selling shirt in the niche and mine its ranking terms with Helium 10 or Amazon autocomplete
• Target long-tail phrases that combine the holiday, audience and niche (e.g. St Patrick gamer / gaming boys) and check competing-product counts
• Put a long-tail keyword in a distinctive brand name and two long-tail keywords in the title — those carry the most weight
• Write bullet points one and two as sentences containing two relevant long-tail keywords each; reuse them in the description or optimize it for Google
• Avoid trademarked terms and keywords that don’t match the design, or ads and traffic will be misdirected

Episode details: published January 22, 2021 · 16:13 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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