How To Write A Merch By Amazon Listing (Valentines Day) Merch By Amazon Tutorial 2021 - Amazon Merch

About this video

The creator walks through writing a Merch by Amazon listing for a simple text-based anti-Valentine’s Day shirt (‘Ill, it’s Cupid’), arguing that keyword research matters as much as the design itself for ranking on Amazon’s front page. He starts by asking how a customer would actually type a search, using the Amazon search bar plus the free AMZ Suggestion Expander Chrome extension as the no-cost route. For the paid route he uses Helium 10, searches ‘anti-Valentine’s Day shirt,’ finds a top-selling related shirt, and runs a reverse ASIN search to see the exact phrases it ranks for — examples shown include ‘Valentine’s Day shirt,’ ‘funny Valentine’s Day shirt,’ ‘I hate Valentine’s Day,’ and ’nah I’m good.’ From that research he builds the listing: one long-tail keyword in the brand name (illustrated with a made-up brand along the lines of ‘Funny Anti-Valentine’s Day Tees’), multiple long-tail keywords worked naturally into the design title — he fits in phrases around hating Valentine’s, gifts, and Cupid until only one character remains — then two long-tail keywords in each bullet point and optionally more in the product description. He warns against using other brands’ terms in keywords, and cautions about grey-area words like ‘hate.’ He stresses not spamming bullet points because, he says, Amazon increasingly de-ranks keyword-stuffed listings. He explains the logic: when shoppers search a phrase and buy, Amazon moves the product toward the front page, though ranking can take weeks or up to a year.

Key takeaways

• Do keyword research before writing the listing: use Amazon’s search bar and the free AMZ Suggestion Expander, or Helium 10’s reverse ASIN search on a top seller to see real ranking phrases
• Put one long-tail keyword in the brand name and several exact long-tail keywords, phrased as customers search them, in the design title — the creator calls brand and title the two main ranking factors
• Add two long-tail keywords per bullet point and optionally more in the product description, which can also help with later Google traffic
• Avoid trademarked terms from other brands and be careful with grey-area keywords; do not keyword-spam bullet points, which the creator says Amazon now de-ranks
• Sales driven by matching search terms feed the algorithm and move a listing toward the front page, but ranking may take a long time rather than happening in weeks

Episode details: published January 11, 2021 · 11:07 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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