How You Can Create A Top Selling Product On Amazon Merch

About this video

Martinez, who says he has been a Merch by Amazon seller for over four years, gives three SEO tips for getting more views and sales. Tip one is long-tail keywords: think about how a customer searches, and use Amazon’s search bar autocomplete to find the phrases to put in a title or to inspire new products. He defines a long-tail keyword as more than two words, using ‘yellow hummingbird’ versus ‘funny yellow hummingbird’ as the example, and says longer phrases mean less competition. Tip two is detailed, keyword-rich copy in every field, because the algorithm pulls traffic from the brand, title, bullet points and description, and the description can also rank on Google. His own allocation is one long-tail keyword in the brand (when not building a brand), two in the title, two in bullet point one, two in bullet point two, and three to five in the description; he illustrates the stacking effect with a hypothetical 100 visitors from the title, 100 from the bullets and 200 to 300 from the description totalling 500. He suggests reusing the same bullet and description structure across a whole niche. Tip three is making the design large on the product template — without stretching or pixelating it — because a small design gets scrolled past, while a big, visible design raises click-through rate, which makes the algorithm push and rank the product faster. He names Merch Informer and Helium 10 as keyword tools, and closes by attributing to himself, as the creator’s claim, over $200,000 in all-time Merch by Amazon royalties.

Key takeaways

• Find long-tail keywords from Amazon search autocomplete and use phrases of more than two words to face less competition
• Distribute keywords across the whole listing: he uses 1 in the brand, 2 in the title, 2 in each bullet point, and 3 to 5 in the description
• Write the description to rank on Google as well as Amazon, and reuse a proven bullet/description structure across a niche
• Make the design as large as possible on the template without stretching or pixelating it, to raise click-through rate
• He names Merch Informer and Helium 10 as keyword tools, and claims over $200,000 in all-time Merch by Amazon royalties

Episode details: published June 14, 2022 · 6:20 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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