I Found the Shop Behind Etsy's New Print Test. It's Worse Than Yours.

About this video

He says he found Etsy’s own print-on-demand shop for its print test, called Ventor Editions (he spells the second word V-E-N-T-U-R, with no E), based in Wilmington, Delaware, with three sales in two months as he filmed. He says a UK seller named Pam asked Etsy support directly and a human agent confirmed it, and that he checked with Etsy chat himself before filming. He explains the context he gives: in September Etsy announced a test where a buyer who purchased a digital file can go through a second checkout to have it printed by a third-party on-demand company, digital sellers are included automatically and can opt out, and print orders, reviews and sales appear to land in this shop. He argues the shop makes the same three mistakes he sees in most shops that email him: a title written for nobody (generic titles like ‘custom framed canvas print’ instead of a sentence a buyer would say, e.g. a personalized photo tote bag gift for mom), a mockup that is not the product, and personalization with no working preview — he tries uploading images and says the preview does not show the print on the product. He warns sellers whose whole business is putting a customer’s photo on a blank mug or tote now compete with Etsy itself, while sellers with their own designs plus personalization are in a lane he says this shop cannot enter. He also notes Etsy has not said whether the digital seller gets a cut when their file is printed.

Key takeaways

• He identifies Ventor Editions as Etsy’s print-test shop, confirmed, he says, by Etsy support to another seller and to him, handling second-checkout printing of digital files.
• Fix titles first: write them as the sentence a buyer would say out loud, including who it is for, not generic print-on-demand product names.
• Show the actual product in mockups and make personalization previews work so buyers can see their print on the product before ordering.
• Design plus personalization is the defended lane: blank photo-upload products compete directly with Etsy’s shop, original designs do not.
• Digital sellers were included automatically in the test and can opt out if approved; whether Etsy pays them a cut on print sales is, he says, still unstated.

Episode details: published October 9, 2026 · 8:14 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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