I Rebuilt a $9M Etsy Shop's Ads With AI in 20 Minutes

About this video

He studies Crazy Dog T-shirts, which he says has over 350,000 sales, 14-plus years on Etsy and over 79,000 reviews at 4.9 stars, noting Everbee estimates — he stresses it is an estimate, not the shop’s books — $9 million in revenue, and that Etsy is not where it makes most of its money. Disclosing Super Scale sponsored the video and gave him access, he uses the free Meta Ad Library to view its active ads, arguing the longest-running ad is usually the winner because no one pays to run a losing ad. He distills three levers any store can pull: the offer (he cites $16.99 crossed out from $38.32, 40% off, free shipping on its own site and buy two get two free, so buyers see a deal), the creative (the joke on the shirt is the hook), and positioning (designs for a specific person such as dog mom, dad, nurse or teacher — a gift shop, not just a funny-shirt shop). He then rebuilds ads for his own original design in Super Scale, which he says researches winning ads and connects to Meta, TikTok or Google accounts with nothing live until approved. Strategy comes before images: one ad carrying the offer, one gift-angle ad, one social-proof/review-style ad, plus a video ad revised for a stronger first two seconds. He notes Etsy listings can be an ad destination but Etsy will not allow a tracking pixel, suggests testing at $5-$10 a day, and warns no tool fixes a bad offer.

Key takeaways

• Use the free Meta Ad Library on competitors: the longest-running active ad is usually the winner and reveals the strategy to learn from, not copy.
• Pull three levers — offer, creative and positioning — starting with a clear deal/anchor price before spending on ads.
• Make the product itself the creative hook and position designs as gifts for a specific person, not as generic funny shirts.
• When rebuilding with AI, put strategy before images: build separate offer, gift-angle and social-proof ads, plus a video ad with a strong first two seconds.
• Etsy can be an ad destination but allows no tracking pixel, so you see clicks on the ad side and orders on Etsy; test small at $5-$10 a day as he suggests.

Episode details: published October 5, 2026 · 7:40 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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