I Researched Christmas Niches 3 Months Early (So You Can Upload Now)

About this video

Martinez researches Christmas niches about three and a half months ahead, arguing designs need time to rank in the algorithm, be seen and be shared before the season. Working from Amazon search results and long-tail phrases, he shows how to spin a proven concept into new variants: a Christmas tree shape built from objects can be reworked for different animals and hobbies — he suggests cows, chickens and surfboards around yarn/crafting examples. He walks through knitting and crochet results, including ‘I knit periodically’ using the periodic table, ‘Peace, love, and knitting’, a snowman concept, and crochet lines about not choking people and reading books and knowing things, noting BSR as a sign of consistent sellers. He stresses the bigger opportunity is evergreen niches bought as Christmas gifts, not only Christmas-specific designs. In the crazy chicken lady / backyard chicken niche he cites listings with 128 reviews, 53 reviews, 94 ratings and 149 reviews as evidence of a passionate audience, and ideas such as ‘Making a list and chicken it twice’, chickens dressed as Christmas trees, and Santa riding a rooster. He also suggests expanding beyond shirts to products competitors lack, pointing to a tote bag he says is crushing it and hats in the chicken niche. He shows his own spins — ‘Hooked for the holidays’, ‘Made by hand, not by elves’, ‘Peck the halls’ and ‘This year, everyone is getting eggs’ — across what he counts as six different concepts/search terms, and reminds viewers to double-check trademarks and copyrights.

Key takeaways

• Design roughly three and a half months ahead of Christmas so listings can rank and be shared before peak demand
• Spin proven concepts into new niches by swapping the animal, hobby or object while keeping the structure that sells
• Target evergreen niches as well as Christmas designs, because evergreen shirts are bought as Christmas and birthday gifts in Q4
• Use reviews and BSR on Amazon results as demand evidence — he cites chicken listings with 128, 94 and 149 reviews
• Look for product gaps such as tote bags or hats in a niche, and create your own unique flip on a phrase instead of copying

Episode details: published August 21, 2026 · 15:17 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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