Improving Your Search Rankings On Amazon Merch For Beginners Tips 2022

About this video

He gives three ways for beginners to improve Amazon Merch search rankings. 1) Optimize the listing: use niche-related keywords (not keyword stuffing) throughout the brand, title, bullet points and description, using variations so the listing appears for more searches. Research what customers actually search for — he calls the Amazon search bar your best friend because its autocomplete surfaces exact long-tail phrases customers type. 2) Run ads to the product: he lists auto, manual, display and retargeting ads, recommends starting with an auto ad to learn the Amazon advertising dashboard, and claims he has repeatedly moved products from page three to page one after getting a sale through ads. He warns wrong, unrelated keywords waste ad spend and can hurt ranking, pushing a product toward page 10. 3) Promote on social media: find where your audience hangs out (TikTok, Facebook, Instagram, Pinterest), create content they like rather than posting a product every day — he suggests several days of content, then a product post — to build engagement and an audience. Extra tip: create designs people want. He also recommends the paid tool Merch Informer for deeper research, via his affiliate link/coupon in the description.

Key takeaways

• Place relevant keywords and variations in the brand, title, bullet points and description — without keyword stuffing
• Mine Amazon search-bar autocomplete for exact long-tail phrases customers search
• Run ads (starting with an auto ad) to drive sales and improve ranking, but only with correctly matched keywords
• Promote where your audience is, mixing engaging content for several days before a product post
• Merch Informer is his recommended paid tool for deeper Amazon Merch research

Episode details: published March 14, 2022 · 5:21 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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