KDP Advertising Campaign - {How To Run Amazon Book Ads}

About this video

Martinez shows how to run a basic Amazon ad for a KDP book from the KDP bookshelf. He selects a book — in the example a 15-minute appointment book — clicks the three dots, chooses ‘Promote and Advertise,’ picks the .com marketplace, creates a campaign, and continues with Sponsored Products using automatic targeting. The central lesson is calculating your break-even ACOS before spending. Using his example, the book is priced at $5.96 with a royalty of $1.43 per sale; he divides $1.43 by $5.96 and multiplies by 100 to get roughly 24%, then uses about 23% as the break-even ACOS to be safe. He stresses that whether an ACOS is ’too high’ depends on your own book’s price and royalty, not on other people’s opinions, and that not knowing this number can lose you a lot of money. For organization, he puts the book’s ASIN in the campaign name next to the title. He keeps the setup deliberately simple: leave the default settings, leave custom text ad alone, run one campaign for one product, and set a budget you choose (he notes some people use $3). On bidding, he advises starting the default bid around 20 cents, letting it run two to three days, and if there are no impressions, raising it only in small increments of about 2-5 cents — never jumping from 20 cents to 60 or 70 cents. He recommends launching an ad right away when a book goes live, noting a book must be live to advertise, and claims he has been making sales the next day with this approach, while emphasizing you must monitor the ads afterward.

Key takeaways

• Calculate break-even ACOS before advertising: royalty divided by book price, times 100 — in his example $1.43 / $5.96 gives roughly 24%, so he targets about 23%.
• Judge ACOS against your own price and royalty; a percentage that looks high to someone else may be fine for your book.
• Launch a simple Sponsored Products automatic-targeting campaign via Bookshelf > Promote and Advertise as soon as the book is live, keeping one product per campaign.
• Start the default bid low (around 20 cents), wait two to three days, and raise it only 2-5 cents at a time if you get no impressions — never make a large jump.
• Keep campaigns organized by putting the book’s ASIN in the campaign name, and keep monitoring performance after launch.

Episode details: published March 31, 2020 · 9:23 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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