KDP Advertising Campaign - (How To Run Amazon Book Ads Part 2)

About this video

The creator teaches how to run a manual exact-match Amazon Sponsored Products ad, using a 15-minute appointment book as the example, and stresses watching the earlier video on ACOS first because your target ACOS determines your whole strategy. He walks through creating the campaign: select the product, set a small daily budget ($3 in the demo), switch targeting to manual, choose keyword targeting, and start with a default bid of 20 cents. He then covers three scenarios for finding exact keywords. First, if you already know your niche and its converting keywords, target them directly and try to dominate that niche with multiple books. Second, mine a successful auto campaign’s search terms, move the converting long-tail keywords into the exact campaign, and keep adding new converters over time — he shows a bird-watching example where one term spent 89 cents for an order of $13.90 at about 6% ACOS, while others ran near 67–69%. Third, test the waters with research tools: he uses Helium 10’s reverse ASIN search on a top competitor, Book Bolt, and the free AMZ Suggestion Expander / Amazon’s own autocomplete suggestions. If impressions are low after a few days, raise bids by 3–5 cents. He notes exact ads should be most profitable but Amazon’s algorithm is inconsistent — sometimes auto campaigns outperform everything — and that some sellers deliberately run above breakeven ACOS to gain organic ranking.

Key takeaways

• Know your target ACOS and breakeven before launching ads, because it dictates how aggressively you can bid
• Scenario 1: if you already know your niche’s converting keywords, target them exactly and aim to dominate the niche
• Scenario 2: harvest converting long-tail search terms from a working auto campaign and move them into the exact campaign, adding new ones as they appear
• Scenario 3: for a new niche, use Helium 10 reverse ASIN on top competitors or free tools like AMZ Suggestion Expander and Amazon autocomplete to find keywords
• Start bids low (20 cents in the demo); if you get no impressions after a few days, raise bids by 3–5 cents at a time

Episode details: published June 12, 2020 · 15:53 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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