KDP Keyword Research | Kindle Direct Publishing
About this video
In a casual, live-research walkthrough, RJ Martinez shows how he does KDP keyword research and structures titles, starting from the KDP dashboard. Using free Chrome tools — AMZ Suggestion Expander, Keywords Everywhere, and DS Quick View — he types ‘water log book’ and follows the suggestions live, unexpectedly landing on scuba/diving logbooks. He shows ‘diving logbook’ and ‘scuba diving logbook’ getting far higher search volume (he cites about 1,900 searches/month for one variant) and low BSRs like 46K with few reviews, and explains his rule: put the highest-volume phrase at the front of the title, put a funny or descriptive phrase in the subtitle, and fill the 7 KDP keyword boxes with different related terms without repeating words already in title, subtitle, description, or categories, because Amazon says repeated words waste slots. He also mentions paid Publisher Rocket as a faster alternative, stresses spying on competitors to cherry-pick keyword ideas without copying their book or interior, keeping covers simple, and choosing the correct category.
Key takeaways
- Use free tools first — AMZ Suggestion Expander + Keywords Everywhere on Amazon — and only buy paid tools like Publisher Rocket to save time once you can afford them
- Let Amazon autocomplete lead research: a search for ‘water log book’ uncovered the stronger diving/scuba diving logbook niche in this demo
- Put the highest search-volume keyword phrase first in your title; use the subtitle for a secondary or humorous phrase
- Never repeat keywords across title, subtitle, description, and the 7 keyword boxes — Amazon already indexes title/category/description words
- Study top competitors for keyword and niche ideas but do not copy their cover, title, or interior; a more creative interior is presented as the differentiator
Episode details: published July 29, 2019 · 21:35 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.
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