Kindle Direct Publishing(KDP) - Finding Niches Using Reviews

About this video

RJ Martinez shares a KDP niche-research technique based on Amazon book reviews. While scrolling reviews, he noticed reviewers carry Amazon badges for heavy reviewing/purchasing, and clicking a badge/profile shows other books that person has bought and reviewed. His method: open a book in a category (in incognito in the demo), find a book with many reviews, scroll its reviews for a verified purchaser with a badge such as Top 10, Top 1000 Reviewer, or Top Contributor, then click through to that reviewer’s profile to see what else they purchase. In the live example he finds a reviewer named Kimberly Richards, described as a Top 1000 reviewer with 438 reviews, and scrolls her purchases, spotting colouring books, adult colouring/comic books, notebooks and other items. He argues this is real demand evidence - a proven Amazon customer actually bought and reviewed those items - so browsing such profiles is a ‘sniping’ tactic to surface new niches and see where demand lies, for example notebooks or preschool-teacher-related books, and to grow a KDP business. He notes it takes some scrolling (the example took until about the fifth page of reviews) and was discovered on the fly, not pre-recorded.

Key takeaways

• Find niches via reviewers: open a reviewed book, look for a verified purchaser with a Top Reviewer / Top Contributor badge, and click their profile.
• A prolific reviewer’s purchase/review history shows real items they bought across categories - colouring books, notebooks and more - as demand signals.
• He found a Top 1000 reviewer with 438 reviews in the demo, but it required scrolling to about the fifth page of reviews.
• Treat purchases by proven heavy Amazon buyers as stronger niche evidence than guessing, because they bought and came back to review.
• Use the tactic as a browsing/sniping method to grow KDP, then validate any niche found before publishing into it.

Episode details: published October 27, 2019 · 6:03 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

← Previous: Amazon KDP Niche Research | Find New Niches · Next: MERCH BY AMAZON CHRISTMAS RESEARCH: They Try To Hide From You →

All RJ Martinez videos · RJ Martinez profile · RJ Martinez on YouTube