Launch Your First Product with Amazon Ads (Amazon Merch on Demand Step-by-Step)

About this video

Martinez interviews Jesse, who walks step-by-step through launching a first Amazon Sponsored Products automatic campaign for a Merch on Demand product. Jesse says she started in March 2018 and that about half of her royalties over the years have come from ads; during the call Martinez notes she had just passed over a million dollars in sales shown in her account. Her process: in Amazon Ads Campaign Manager choose Sponsored Products, add the product by its ASIN (copied from the listing URL or an enter-list field, up to 1,000 products), choose automatic targeting so Amazon picks keywords from the listing title and bullets, accept Amazon’s suggested bids when reasonable — her fallback starting formula when no suggestions appear is 25, 22, 20 and 18 cents — set the bidding strategy to ‘down only’ so bids are never raised, name the campaign by niche plus ASIN (the live example is a cardiology nurse ‘cardiac crew’ shirt), set a $10 daily budget (she starts every ad at $10, though it rarely spends that), and launch. Reviewing a running campaign with seven orders, she explains her control rule: with about a $5 royalty per shirt, she cuts a target after spending over $20 (four times the royalty) without profit, and she had switched off one target that spent $12 for one sale. She starts an automatic ad for every new design once live, then builds manual campaigns later from profitable customer search terms.

Key takeaways

• Start with an automatic Sponsored Products campaign: Amazon derives keywords from your listing title and bullets, showing what actually converts
• Start bids low — Jesse’s fallback is 25/22/20/18 cents across match types — and use the ‘down only’ bidding strategy for control
• A $10 starting daily budget does not mean $10 is spent daily; budget and low bids together limit risk
• Name campaigns by niche plus ASIN so they can be searched and organized like folders
• Cut losers by royalty math: with a ~$5 royalty, Jesse stops a target after roughly $20 of unprofitable spend

Episode details: published December 22, 2025 · 16:39 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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