Learning Merch By Amazon With Farsane Samir - (Merch By Amazon Niche Research & POD Merch Community)

About this video

RJ Martinez interviews Samir, a former chef who worked in restaurants for years before trying Amazon FBA and then Merch by Amazon. Samir says he hired designers at first, judged their work subpar, and taught himself design command by command until he could outperform most cheap freelancers. He prefers Merch by Amazon because there is no inventory, print partner, or customer service to manage, unlike Etsy during the pandemic. His central argument is that formal niche research is overrated: a single broad niche such as dogs can fill a huge catalog, and the real work is finding a quote people want to wear as a statement of identity. He captures ideas on his phone throughout the day from TV, comedy, and everyday life. For trends he stresses being first, putting the trending phrase at the start of the title, and expecting Amazon to reshuffle rankings; because ranking can vanish, he says he raised prices rather than listing cheap and buying ads, and reports averaging over six dollars in royalties over Christmas. He also shows how to extend a trend, for example changing a 2020 election shirt to an inauguration shirt, and urges beginners to learn design, honestly judge whether their skill matches a niche’s top sellers, and keep subdividing niches by audience, gender, language, and life stage.

Key takeaways

  • Learn design yourself even if you hire designers, so you can judge whether their work can compete with the best sellers in a niche.
  • The quote matters more than the artwork: people buy shirts to signal identity, pride, humor, or beliefs to others.
  • Capture quote ideas constantly on your phone from conversations, shows, and things you see people wearing in public.
  • For trends, move first and put the exact trending phrase early in the title; late copies get stuck in Amazon’s rotation.
  • Match the niche to your weight class: take a simple clip-art style into easier niches instead of fighting intricate, heavyweight designs you cannot match.

Episode details: published January 25, 2021 · 49:00 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.


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