Learning The Amazon Algorithm With Izabela Hamilton (Rankbell) - Ranking On The Front Page Of Amazon

About this video

RJ Martinez interviews Izabela Hamilton of RankBell about ranking products on the first page of Amazon. Hamilton says she discovered Amazon selling while living in Africa and Asia and working at the U.S. Embassy, where Amazon was the only retailer that would ship to her; her first client was a friend whose store she helped set up for free about six years earlier, referrals followed, and an early client paid her about $600 — figures she presents as her own story. RankBell’s service has buyers search for a target keyword, page through results, find the client’s product and buy it; repeated search-find-buy behavior signals Amazon that searchers prefer that product, so the algorithm moves it forward page by page toward page one, where real organic buyers then find it. She stresses that a great product on page ten sells nothing, that sellers should sell what people are already searching for rather than personal hobby products, and that marketing (PPC plus ranking) is an ongoing investment even big brands like Coca-Cola never stop. For sellers without such a service, she outlines a pre-launch strategy: months before launch, build relationships in Facebook groups adjacent to the product (for kitchen knives: chefs, cooking YouTubers, keto communities), offer group members the product free at launch, direct them to find and buy it on Amazon by keyword and page, then reimburse them via PayPal, Venmo or other rewards. She says competitive categories like supplements can still be ranked but take more days and ad spend, mentions Helium 10’s CPR tool for estimating giveaway volume, and says the same ranking approach works for print on demand and for Walmart, Etsy and Chewy, while advising sellers to also build their own list or Shopify store rather than depend only on Amazon.

Key takeaways

• Amazon’s algorithm promotes listings that searchers repeatedly find by keyword and buy over the listings ranked ahead of them
• A strong product buried on page ten makes no sales — visibility on page one is what converts
• Pre-launch community building (Facebook groups adjacent to the product, free units at launch, reimbursed keyword searches) can generate ranking momentum without a paid service
• Sell products people are already searching for; competition on a phrase is evidence of demand, not a reason to avoid it
• Print-on-demand sellers face far less competition than FBA sellers on Amazon, making front-page ranking comparatively easier, per Hamilton

Episode details: published January 16, 2021 · 37:11 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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