Low Competition Niche Research for Print On Demand T-Shirt Designs in 2024

About this video

Martinez demonstrates low-competition niche research for print on demand, usable on Amazon, Etsy, Redbubble, and similar platforms. His method is to follow the search-bar autocomplete on Amazon and Etsy — aided by a Helium 10 search expander — down a rabbit hole from a broad term to long-tail phrases customers are already typing. Starting from ‘mathletic,’ he reaches ideas such as an axolotl that loves math, aimed at teachers, and a plain-text funny AP calculus shirt, whose sales chart he reads as currently very strong. He explains how he judges BSR charts: consistent drops mean repeated sales, and a steadily stepping-down BSR on a brand-new design signals a trend worth entering early. Other examples are family graduation shirts — proud auntie and proud grandma of a graduate — which he says should be rolled forward to future graduation years and expanded across relatives, a senior baseball mom design that could be made more evergreen by dropping the year, and a T-ball mom shirt timed around Mother’s Day. Repeated cautions run through the video: check trademarks, noting a Merch Informer check showing a former ‘baseball mom’ mark as cancelled, and never make a printed design look misleadingly glittery, which he says can anger customers and draw Amazon penalties.

Key takeaways

• Use Amazon and Etsy autocomplete suggestions as free long-tail keyword research, then keep branching into narrower phrases.
• Read BSR history for consistency and direction: repeated drops show ongoing sales, and a falling trend on a new listing can signal an emerging opportunity.
• Turn dated graduation designs into a system by changing the year and swapping in different family roles instead of treating each as one-off.
• Run a trademark check on core phrases before uploading, even for ordinary-sounding terms that were once registered.
• Do not use glitter-look artwork on print-on-demand shirts where the delivered print will not match the mockup; misleading listings risk complaints and removal.

Episode details: published May 8, 2024 · 14:51 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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