Make Money With Low Content Books - (Halloween KDP Niche Research )

About this video

Martinez does live Halloween low-content book research for Amazon KDP, stressing that you do not need to be a big-time novelist and that you should design 90 days out to get ahead of the trend as Google Trends rises toward the holiday — even though, as he notes, Halloween was about two weeks away when he filmed. His method is to start from Amazon’s Movers and Shakers top books and from searches for Halloween, then check BSR/sales rank to confirm demand before designing, rather than designing on feeling, and to put your own flip on what is selling without copying it. Browsing live, he spots children’s and seasonal books, ‘Room on the Broom,’ a Thanksgiving/Halloween ’turkey trick or treat’ mix, paint-by-sticker and similar activity formats, and ‘how to catch a unicorn’-style books, which he suggests flipping to how to catch a pumpkin, mummy or monster. He then focuses on Halloween colouring books for kids and adults as simple to create or outsource, and on pumpkin-carving stencil/pattern books after finding a high-demand example, noting carving, pumpkin patch and trick-or-treating as surrounding angles. He claims he personally has a few top sellers in certain niches and says long-lived books accumulate reviews over years if you stay in a niche, and he suggests repeating the same process for Christmas.

Key takeaways

• Design about 90 days before a holiday so the book is live and ranking as search demand rises toward the event.
• Start research in Amazon Movers and Shakers and holiday searches, and confirm demand from BSR/sales rank before creating anything.
• Do not design on feeling or copy a book; take a proven format and put your own unique flip on it.
• Low-content Halloween angles he surfaces include kids’ and adult colouring books, activity/maze books and pumpkin-carving stencil books.
• Flip proven children’s concepts into Halloween versions — e.g. ‘how to catch a…’ applied to a pumpkin, mummy or monster — and consider outsourcing interiors once you understand the workflow.

Episode details: published October 15, 2020 · 14:19 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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