Mastering The Art Of Finding Your Next Best Selling T-Shirt Niche

About this video

Martinez uses a whiteboard to explain niche research as giving the customer what they already search for: a shopper types a keyword such as ‘pickleball shirt’ into Amazon, scans the results, buys the design they like, and that conversion, purchase and review help the listing rank for the keyword, which the algorithm then rewards with more sales. To find such a niche he uses a free AI writing assistant (which he presents as current to 2023, unlike ChatGPT’s older cutoff) and walks through its tips: look for passionate hobbies and sports, timely trending topics, niche subcultures, gaps in the market, and phrases or sayings that resonate with a defined group — while warning that checking trademarks and copyrights is the seller’s job. He validates pickleball two ways: Google Trends shows it at its highest in five years worldwide, and Amazon searches show strong BSRs for designs such as ‘if you’re looking for a soft serve go get ice cream,’ ’never underestimate an old man with a pickleball paddle,’ and the simple text design ‘I can’t, I have pickleball.’ He brainstorms less-competitive variations — matching pickleball dad/grandpa/grandma shirts, ‘I have a boyfriend/girlfriend and play pickleball,’ and holiday versions for the Fourth of July, Christmas and Thanksgiving — and asks the AI for 10 or 20 more sayings, getting lines such as ‘keep calm and pickle on’ and ’eat, sleep, pickleball, repeat,’ noting that being first to bring a proven saying into a new niche can create a top seller. He closes by claiming he made over $300,000 with his Merch by Amazon account.

Key takeaways

• Start from the customer’s Amazon search: listings that convert for a keyword rank better for it, get reviews and make more sales.
• Use an AI writing assistant to brainstorm niches around passionate hobbies, trending topics, subcultures, market gaps and resonant sayings — then verify trademarks yourself.
• Validate a niche twice: check Google Trends for growth, then check Amazon BSRs to confirm shirts are actually selling.
• Simple text designs can outsell illustrated ones — he points to ‘I can’t, I have pickleball’ as an easy-to-make top design in the niche.
• Reduce competition by crossing a hot niche with proven sayings from other niches, family/matching angles and holidays, and ask the AI for 10-20 more saying ideas at a time.

Episode details: published July 16, 2023 · 16:05 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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