Mastering Top T-Shirt Design Niche Research for Beginners #43

About this video

Billed as niche research for beginners, the video works through trending Merch by Amazon examples found with Merch Informer and teaches how to check where an idea comes from. The creator urges an extra Google search on each niche to understand why it is trending and to protect against copyright or trademark problems. The first example, ‘Michigan versus everybody,’ is linked to news about the Michigan Wolverines and sign-stealing; he warns the school may trademark the saying and that college-related use could infringe, even though the Amazon chart he shows is crushing with a low BSR shortly after upload. The main scaled example is Christmas ‘Most likely to…’ shirts, starting with ‘most likely to offer Santa a beer’ and flipping the phrase into many sub-niches: most likely to get sassy with Santa, nap on Christmas, eat Santa’s cookies, pet the reindeer, mess up or decorate the Christmas tree, spoil the grandkids, decorate her dog, fart on Santa’s lap, bring home a stray cat, drink with the elves, bake Christmas cookies, and watch all the football games. He shows several uploaded in September or October 2023 dropping from high BSRs toward or below 20K-50K as Christmas approaches. Other examples apply the same mixed-holiday mechanism: ‘Merry 4th of Easter’ and ‘Happy Thanksgiving trick or treat’ playing on mistaken holiday greetings, ‘being related to me is really the only gift you need,’ ’look at me being all festive and shit’ on only red and cranberry, and ‘Big Nick’ turning a meme into Big Nick Energy for Christmas. He demonstrates Merch Informer’s Movers and Shakers and Merch Hunter, filtering by keyword such as ‘alien,’ excluding brands, and reading frequent BSR drops as demand.

Key takeaways

• Google every trending phrase first to learn its origin and whether a school, brand or other owner may trademark or own it
• Scale one proven phrase by flipping a word or sub-niche, as with the Christmas ‘Most likely to…’ family of designs
• Read BSR movement in Merch Informer: repeated drops and a falling all-time BSR signal rising sales velocity
• Use Movers and Shakers for daily ideas and Merch Hunter to filter a keyword niche and exclude major brands
• Mix holidays, memes or activities with Christmas to create a fresh angle, such as mistaken greetings or Big Nick Energy

Episode details: published November 16, 2023 · 14:50 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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