Maximize Sales with Customized Print On Demand Products

About this video

RJ walks through Gelato’s Personalization Studio as a way to sell customized print-on-demand products with less competition, arguing the more customized a product is, the less competition you face. He explains Gelato prints and ships orders for you once a customer buys, and that it connects to Shopify or Etsy. His workflow: research first — he Googles ‘personalized wall art for Valentine’s Day’ and checks Etsy for inspiration, noting passionate niches like love/couples, dogs, weddings, and first-time parents, plus personalized mugs. He uses ChatGPT to generate a base image (a couple holding hands walking into a beach sunset with ’love’ text, after re-running prompts where the text came out misspelled), uploads it to a best-selling poster in Gelato, then adds personalization layers — editable text fields for the couple’s names, with changeable fonts and colors, and the option to let customers edit or swap in their own image. He then sets mockups, details, and pricing (using $23 as his example price), publishes to his Shopify store, and demos the customer view: a buyer types in names like Jack and Jill, rearranges the design, adds to cart, and Gelato fulfills the order. He closes by stressing research and having a workflow in place before scaling.

Key takeaways

• His core thesis: the more customized a print-on-demand product is, the less competition you have — personalization is the differentiator.
• Gelato’s Personalization Studio connects to Shopify or Etsy, and Gelato prints and ships each order so the seller focuses on design and customer service.
• Research method: search Google and Etsy for personalized products in passionate niches (couples/love, dogs, weddings, first-time parents, mugs) and take inspiration without copying.
• He uses ChatGPT to generate the base artwork, checking the output carefully — one attempt misspelled the word ’love’ and had to be redone.
• In Gelato you add personal text/image layers customers can edit (names, fonts, colors, layout), then set pricing, publish, and let the customer personalize before checkout.

Episode details: published February 10, 2024 · 11:55 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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