Maximizing Your Earnings Through T-Shirt Design Niche Research Q4 #44

About this video

RJ Martinez walks through niche research in Merch Informer, using its Product Research / Movers and Shakers section and checking BSR charts for consistent selling over time rather than one-off spikes, plus low Amazon search-result counts for long-tail phrases. He stresses not copying a design, but using a proven seller as evidence of demand and then creating an original take with less competition, and filling the whole design space so the shirt is easier to see when customers scroll on a phone. Niches covered: ‘Mer-amazing’ mermaid (109 results, seller since 2020 doing its best in 2023 in his reading); a long paragraph-style ‘spoiled grandson / property of a freaking awesome grandma’ shirt (136 results, consistent since 2019), showing paragraph text can sell; ‘You don’t scare me, I was raised by an Italian mother’ (147 results), which he says can be scaled by swapping in other cultures; ‘Promoted from cat dad to human dad’ as a pregnancy-announcement cross-niche (about 140 results); ‘Yes, they are twins, yes I am tired’ for mothers of twins (187 results); ‘Official ginger taster’ as a newer design he thinks could become a consistent seller (207 results); ‘Holiday lights and abortion rights,’ with a caution that Amazon is strict and sellers who are uncomfortable with a niche should skip it (214 results); square-root-of-64 / 8th-birthday math shirts (243 results), which he calls a high-demand math-plus-birthday area; and ‘Gratitude changes everything’ in the positivity/thankfulness niche (323 results), still selling after a price rise.

Key takeaways

• Use Merch Informer’s Movers and Shakers and all-time BSR charts to look for consistent, long-term selling, not just a recent spike.
• Check the Amazon result count for the exact long-tail phrase — the examples shown range from about 109 to 323 results.
• Do not copy the proven design; use it as demand evidence and create an original angle to reduce competition.
• Make designs fill the full design space so they are eye-catching and legible when shoppers scroll on a phone.
• Scale a proven concept by swapping an element — e.g. changing the culture in ‘raised by an Italian mother’ or the relationship in grandma/grandson shirts.

Episode details: published November 29, 2023 · 13:03 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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