Merch By Amazon | AMS Ads | Amazon Marketing Services | Day # 2

About this video

This is a short day-two update on the creator’s Amazon Marketing Services (AMS) ad test for a St. Patrick’s Day shirt, recorded in January 2018 according to the creator. He says the campaign, started the previous day and set to run continuously, had by that point generated impressions and a small number of clicks, with a low cost per click and only a small total spend, but no sales yet. He explains impressions as the ad being shown to shoppers browsing on phone or desktop, and clicks as shoppers stopping to open the listing. He shows a modest daily budget and a low bid, noting that raising the bid would bring more traffic but advising beginners to start slowly because ad spend is for testing. Looking ahead, he says the goal is to get the first sales so the shirt can rank on the first or second page and earn more organic traffic, and he suggests reinvesting part of the profit from a shirt that already sells organically to test whether ads can scale it further.

Key takeaways

• On day two the creator reports impressions and clicks but no sales yet, and frames that as normal early testing rather than failure
• The creator says a cost per click well under a dollar, and especially under roughly a quarter, is a good sign for this kind of campaign
• Start with a low daily budget and low bid, since the budget is not necessarily spent in full at low bids
• Raising the bid will likely increase traffic, but beginners should increase slowly while learning how AMS works
• Reinvesting a portion of profit from an organically selling shirt into ads is presented as a way to test scaling it

Episode details: published January 22, 2018 · 4:30 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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