Merch By Amazon : Anvil Vs Premium ( Bella Canvas)

About this video

RJ Martinez compares Merch by Amazon’s basic Anvil shirt with the Premium (Bella Canvas) shirt and advises beginners to start with Anvil. Because Anvil can be priced lower, he recommends listing low at the lower tiers to get the first sale, then raising the price to match the niche once it sells — arguing sellers do not really focus on profit until around tier 500 or 1,000. He says Premium shirts cost more, have a slim fit (the listing advises ordering larger for a looser fit) and noticeably nicer mockups, while Anvil mockups look worse, though customers still buy them. He also critiques readability: a design customers cannot read in search results will not get clicked. His tier-up tactic at higher tiers is to upload the same design to both Anvil and Premium, which fills slots faster, reaches two different customers — one wanting a loose fit, one a fitted shirt — and, in his experience since August, produced a daily-selling shirt. He says tier-ups require sales above the tier limit and about 80% of slots filled, e.g. 800 designs at tier 1,000 before moving to 2,000 and then 4,000.

Key takeaways

• Beginners should start with the basic Anvil shirt: price low to win the first sale, then reprice competitively in the niche
• Premium/Bella Canvas shirts cost more and fit slim, but have better-looking mockups than the basic Anvil shirts
• Don’t expect profit focus at low tiers — the creator places that shift around tier 500 to 1,000
• At higher tiers, upload designs to both Anvil and Premium to fill slots faster and serve both loose-fit and fitted-shirt customers
• Tiering up requires sales above the tier limit plus roughly 80% of slots filled, per the creator’s account

Episode details: published August 9, 2017 · 7:40 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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