MERCH BY AMAZON CHRISTMAS RESEARCH: They Try To Hide From You

About this video

The creator walks through free Christmas niche research for Merch by Amazon, starting from everyday scrolling and Google. He opens Google and Google Trends with the broad term ‘Christmas,’ then follows autocomplete and image results to build a notepad list of sub-niches including Christmas tree, presents, stocking, Eve, wrapping, songs/music, snowflake, and elf. He stresses watching for trademarks with ideas like Christmas music. He then moves to Merch Research to search terms like ‘Christmas snowflake’ on Amazon, reading the first page of t-shirt results for patterns. Key pattern he highlights is designing a niche subject in the shape of a snowflake — examples seen include wiener dog, snowman, baseballs, airplanes, unicorn, and reindeer — and applying the same shape idea to your own niche. He repeats the process for ‘Christmas snowman,’ noting designs building a snowman from baseballs, golf balls, basketball, and nurse themes, and checking BSR/sales rank as evidence something is working. Other ideas spotted on the front pages include Christmas ugly sweater, cookie baking crew, gingerbread, Team Santa, and ‘I’m the shortest elf.’ He notes hoodies and sweatshirts are popular in winter and that all the tools shown are free, urging viewers to study first-page patterns to understand and enter a niche.

Key takeaways

  • Start broad on Google and Google Trends with ‘Christmas’ and mine autocomplete and images for sub-niche ideas like tree, wrapping, snowflake, and elf
  • Use Merch Research to check those terms on Amazon and read the entire first page for repeatable design patterns
  • Standout pattern found: shaping a niche subject as a snowflake, and similarly building a snowman from niche objects like baseballs or golf balls
  • Check BSR/sales rank on front-page listings to confirm a pattern is actually selling before designing into it
  • Be careful with trademarks, especially around Christmas music and songs, even when brainstorming ideas

Episode details: published November 10, 2019 · 9:53 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.


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