Merch by Amazon Halloween Research - Finding Trending T Shirt Halloween Niches In Saturated Markets

About this video

RJ Martinez explains Halloween research for Merch by Amazon, saying he has passed $160k in royalties on his way to $170k (his claim) and that one design was on track to make over $1,000 before Halloween ended. He recommends designing 90 days out, noting examples first available in mid-August and August 2, 2018 that began selling in July, then spiked near Halloween with 3-14 sales a day, died off the rest of the year, and revived the next Halloween while accumulating reviews and a lower BSR. He uses Helium 10 data/BSR charts to read that seasonality. For new ideas he cross-references Etsy and Pinterest to Amazon — e.g. Etsy’s ‘Boo Boo Crew’ nurse-Halloween shirt — and advocates cross-niches like coffee or nursing with Halloween to cut competition, while warning not to use licensed properties like Hocus Pocus, Beetlejuice or Fortnite. With Helium 10 Cerebro reverse-ASIN lookups on proven sellers, he filters for phrases containing ‘Halloween’ and competing products under 500 (later trying under 1,000), hunting long-tail keywords such as ‘pumpkin dinosaur shirt’ to place at the start of a title/brand to drive traffic.

Key takeaways

• Design Halloween shirts 90 days out; examples show July selling starts and an October spike of 3-14 sales a day, then near-zero off-season
• Use BSR charts (via Helium 10) to confirm a design sells every Halloween and builds reviews year over year before entering the niche
• Cross-reference Etsy/Pinterest finds back to Amazon and cross-niche Halloween with occupations/interests like nursing or coffee to reduce competition
• Avoid licensed properties — he names Hocus Pocus, Beetlejuice and Fortnite as examples not to use without a licence
• Use Cerebro reverse-ASIN on proven sellers, filtering for low competing products (under 500, up to 1,000) and put found long-tail keywords early in the title/brand

Episode details: published October 21, 2020 · 18:33 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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