Merch By Amazon Hit Over $100k Royalties

About this video

The creator celebrates, by his own account, passing over $100k in all-time royalties on Merch by Amazon and breaks down his account stats. He reports 32,000 all-time sales, close to 1,000 returns, and an average royalty of $3.00. Standard t-shirts account for 91% of sales, which he explains by his account dating to 2017 — about three years old at the time — when only standard and premium t-shirts existed; newer products like raglans, v-necks, tank tops, PopSockets and sweatshirts came later. Men are 47% of fit-type sales, and top colors are black and navy, followed by royal blue, pink, purple and dark heather. His top design has over 1,200 sales, 41 returns and $5,400 in royalties; other top designs include one with 944 sales and about $2,790.45 in royalties, and one with 531 sales, no returns and over $2,000 in royalties. He says Merch was not his focus for the last 12 months, that he previously priced very low but now prices around $16.99 to get a $2 to $3 royalty, does research himself while a team designs, and claims his Etsy store had hit about $62k in revenue, or about $71k including shipping.

Key takeaways

• Creator’s claimed milestone: over $100k in all-time Merch by Amazon royalties from 32,000 all-time sales, with an average royalty of $3.00
• Standard t-shirts are 91% of his sales — a legacy effect, he says, because his 2017 account started when only standard and premium tees existed
• Top colors on his account are black and navy; ranking on the front page matters more than price alone, but pricing still needs to stay competitive
• Pricing shift described: he stopped pricing very low and now prices around $16.99 aiming for a $2 to $3 royalty per sale
• He does research himself and uses a team of illustrators/designers rather than designing, and says he is now growing across platforms, with Etsy his biggest recent success

Episode details: published September 15, 2019 · 10:43 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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