Merch By Amazon - How To Rank On First Page Of Amazon

About this video

RJ Martinez — who says he has earned over $200,000 in all-time royalties across his print-on-demand platforms over about three years — explains how to rank a Merch by Amazon shirt on Amazon’s first page. His first route is reducing competition through niche selection: cross-niching (mixing an evergreen niche like baseball with a holiday like St. Patrick’s Day or Cinco de Mayo) and sub-niching (baseball down into softball or fast-pitch). Designing inside a niche you personally know helps you catch new sayings and phrases before competitors, so you can be the only result for a rising search term. His second route is for crowded niches with 10,000+ competing products: get the listing optimized with targeted long-tail keywords first — he gives the example of pairing ‘Cinco de Mayo shirt’ with ‘funny Cinco de Mayo’ — then drive outside traffic via Amazon ads (AMS) or influencer shoutouts arranged through Instagram, TikTok, Facebook groups, Reddit, DMs, or email. In a whiteboard walkthrough he shows how each sale attributed to a search phrase teaches the algorithm the shirt converts (his example: a $19.99 shirt earning a $5 royalty), so organic exposure compounds as seasonal search volume grows from March into April. He also advises building your own audience, such as a Facebook group or Instagram page, so you drive your own traffic instead of relying on Amazon’s, which can later become a Shopify or Wix brand.

Key takeaways

• Cross-niche (evergreen niche plus holiday) and sub-niche (baseball down to fast-pitch softball) to reach passionate buyers with far less competition.
• Design in niches you know personally so you can spot new sayings and be the first — sometimes only — design for a search phrase.
• Optimize the listing with targeted long-tail keywords before spending on ads or shoutouts; keyword and niche research come before the design itself.
• Sales generated through a keyword phrase signal the algorithm that the product converts, earning more organic placement that compounds toward page one.
• Drive your own traffic with AMS ads, influencer shoutouts, or an owned audience (Facebook group or Instagram page) that can later be moved to your own store.

Episode details: published March 10, 2021 · 15:27 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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