MERCH BY AMAZON: How To Reprice Your Old Listings To Get Them Ranking

About this video

RJ Martinez explains how he revived a flatlining Merch by Amazon account by repricing old listings. After a freeze last Cyber Monday reset ASINs, his sales trended down from February and flatlined through June and July, with July always his slowest month. In July he repriced between 10,000 and 15,000 listings — he says he is unsure of the exact count — using his long-standing strategy: price low, at about cost, to get the first sale and start ranking for the keywords a buyer searched, then price to the demand of the competition. Sales then stepped up through August, and he says he sold almost over 2,000 products in October, with many sales coming from listings from two or three years earlier that had not sold in a long time. At the time of recording he had about 37,000 listings live on a 40k tier and was repricing everything upward toward competition prices for Q4. He also stresses putting the exact phrase in the title to help Amazon’s algorithm get that first sale, warns that last Cyber Monday he had only 20 sales after the ASIN reset despite being on track for much more, and recommends keeping a low price until a listing sells consistently, then pushing the price up a little.

Key takeaways

• Price old listings low, at about cost, to win the first sale and start ranking, then reprice toward the competition
• A first sale helps a listing rank for the search keywords the buyer used, improving its position in Amazon’s algorithm
• Put the exact phrase in the title to help the algorithm surface the listing and get the first sale faster
• Once a listing sells consistently at the low price, push the price up a little rather than raising it immediately
• Repricing in July ahead of Q4 revived listings from two or three years earlier that had not sold in a long time

Episode details: published November 17, 2019 · 8:26 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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