Merch By Amazon Listing Tips - How To Choose Profitable Niches and Designs

About this video

The creator does a full step-by-step Merch by Amazon listing for a ’trust the process’ chess design — a pawn looking in a mirror and seeing a queen — inspired by a meme he found on social media. He notes he outsources much of his design work to artists on his team. Using the free Productor Chrome extension, he assigns shirt colors (favoring black, white, navy and heather gray for this design), checks the design fills a good portion of the print area, and extends it to products like a PopSocket, phone case, pillow and tote bag. He builds the title and bullet points around long-tail keywords he wants to rank for — chess club, chess mom, queen chess piece and women chess players — describing keyword placement as like paint and Tetris, keeping phrases close together so the algorithm connects them. He uses Claude AI to draft bullet points and the description, then edits the output, removing words Amazon disallows such as ‘gift’ and ‘perfect for.’ Before publishing, he runs a trademark check inside the listing flow, finding the relevant marks dead or generic single words unlikely to cause rejection. He then shows Merch Informer’s Keyword Finder for ‘chess,’ surfacing ideas like Chinese chess, cat chess, chess dinosaur, Christmas chess and chess ninja, and stresses that keywords can matter more than the design itself, since he says he has sold poor-looking designs with strong keywords. The Amazon search bar is presented as the free alternative to paid tools.

Key takeaways

• Start listings with the design’s phrase, then weave target long-tail keywords through the title, bullet points and description
• AI drafts (here Claude) still need manual editing to remove prohibited words like ‘gift’ and to keep keywords natural
• Run a trademark check before publishing; dead marks and generic single words are lower risk but still worth verifying
• Merch Informer’s Keyword Finder turns one seed word (chess) into many niche angles, while Amazon’s own search bar is the free substitute
• Outsourcing design work and using extensions like Productor can systematize listing production for sellers who can afford it

Episode details: published August 30, 2023 · 15:37 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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