Merch By Amazon - New Marketplaces (Spain, Italy, France) - Where Is The Opportunity?

About this video

RJ Martinez discusses Merch by Amazon’s new marketplaces in France, Spain, and Italy, which he says were announced at the beginning of the month, on August 4th, with portal language options also added for French, Italian, Spanish, and Japanese. The core question he poses is where the opportunity lies: are customers in these marketplaces searching with the same long-tail keywords and buying the same English-language designs as US customers, or must the design itself, plus the title, brand, bullet points, and description, be translated into Spanish, Italian, or French? Uploading an untranslated design that does not sell is, he argues, wasted time, so research into local search behaviour is how sellers get ahead of competitors. For translation he names two tools: Google Translate, which he says gets the job done but can produce listings that do not make sense (he gives English-to-German as an example), and DeepL (shown as deeple.com), which he says he has heard nothing but good things about in Facebook groups and on Reddit. He also suggests outsourcing translation if you do not speak the language. He illustrates the upside hypothetically: with six marketplaces, earning $1,000 in each would be $6,000, $2,000 in each would be $12,000, and so on.

Key takeaways

• Merch by Amazon launched in France, Italy, and Spain on August 4th, per the announcement he shows, expanding sellers to six marketplaces in his count.
• Research whether each marketplace searches with the same long-tail keywords and buys the same designs as the US before uploading unchanged designs.
• Be prepared to translate both the design text and the full listing — title, brand, bullet points, and description — into Spanish, Italian, or French.
• He presents DeepL as the better-regarded translator and Google Translate as usable but prone to producing listings that do not read naturally.
• If you do not speak the language, outsource the translation rather than guessing.

Episode details: published August 21, 2020 · 10:14 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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