Merch By Amazon Niche Research - Year Of The Rabbit 2023 Design Idea Trends Chinese New Year

About this video

A Merch by Amazon niche-research walkthrough for Chinese New Year 2023, the Year of the Rabbit. RJ starts on Google Trends, arguing you should enter as interest in ‘Chinese New Year’ starts spiking so the design rides the trend up, but warns a dated design (with 2023 on it) only sells that year — while a Year of the Tiger 2022 example he examines was, by his reading of its data, still selling long after, even reaching a very low BSR. He researches colours and imagery on Google Images, SchemeColor (Chinese New Year colour codes) and Pinterest (where Etsy and Zazzle designs surface): red and gold dominate, along with rabbits worked into the ‘2023’ numerals, dragon dances, fireworks and zodiac motifs. On Amazon, using Merch Informer, he reads BSR charts — drops in the chart indicate sales — and counts repeat sales on about eleven rabbit designs, noting many were uploaded in August–October 2022 to get ahead of competitors and were already selling consistently, often on red/cranberry or black shirts. Recurring lessons: brand and title keywords matter (e.g. ‘Chinese Zodiac’, ‘zodiac sign’, ‘Happy Chinese New Year’, long-tail rearrangements); dabbing-rabbit designs use boys/girls/kids keywords to target children; Chinese characters in a design can differentiate it; large, bold, readable artwork wins the click in the thumbnail; and a zodiac design with no year on it can be evergreen and sell all year. He urges starting next year’s designs early to build ranking before the season.

Key takeaways

• Enter a seasonal trend as Google Trends shows it starting to rise, but remember a design dated 2023 will mostly stop selling after that year
• Use the niche’s visual language: red and gold palettes (checked via SchemeColor), rabbits, dragon dances, fireworks and zodiac imagery researched across Google, Pinterest, Etsy and Amazon
• Read BSR charts in Merch Informer — repeated drops mean repeat sales — and note top rabbit designs were uploaded months early (Aug–Oct 2022) to build ranking ahead of competitors
• Brand and title keywords drive ranking: include terms like Chinese Zodiac, zodiac sign and Happy Chinese New Year, and target the buyer explicitly (dabbing rabbit designs target boys/girls/kids)
• Removing the year makes a zodiac design evergreen and able to sell year-round; big, bold, phone-readable artwork wins the thumbnail click

Episode details: published November 21, 2022 · 22:02 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

← Previous: Facebook Reels Play Bonus Program - How To Get Invited To The Facebook Reels Play Bonus Program · Next: 5 Amazing Prints From A DTF Printer That Will Change Your Business| T-Shirt Printing Business →

All RJ Martinez videos · RJ Martinez profile · RJ Martinez on YouTube