Merch By Amazon Pricing Strategy | One Shirt $1900 Profit

About this video

The creator explains the Merch by Amazon pricing strategy he says he has used since starting: launch a design at or near cost (he cites $13.07 as the current lowest price) to win initial sales and rank for target keywords, rather than chasing profit immediately. Once a listing reaches the first or second search page, he raises the price in small steps — roughly $1 at a time through $13.99, $14.99, $15.99 and up to $18.99 — while watching competitors’ prices for the same keyword. He illustrates this with a Valentine’s Day shirt: he claims he dropped its price back to $12.87 to restart sales, and at times sold 50-70 units a day. He claims the shirt produced over nineteen hundred dollars in profit for that holiday, roughly double the prior year, and that one day brought almost $500 in royalties across his account. He stresses that customers rarely go past page two, that ranking drives organic traffic Amazon rewards, and that sellers should design ahead — e.g., for St. Patrick’s Day by late January/early February — instead of getting caught up in a current trend.

Key takeaways

• Start new/trending designs priced at or near cost to get the first 5-10 sales and start ranking for the target keyword.
• Raise price only after ranking improves, in small ~$1 steps (e.g. $13.07 to $13.99 to $14.99 to $15.99 to $18.99), monitoring competitor prices.
• For evergreen designs, judge demand against competing listings’ prices before raising as aggressively as with trends.
• Creator claims his Valentine’s shirt earned over nineteen hundred dollars in profit after re-lowering the price to restart ranking; treat this as his reported result, not a guarantee.
• Design ahead for the next holiday while a current trend is selling, rather than focusing only on the trend that is peaking.

Episode details: published February 15, 2019 · 14:54 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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