Merch By Amazon Rules - The Word Gift🎁🚫

About this video

The creator alerts Merch by Amazon sellers to a backend update in Amazon’s resource/guideline pages on metadata. The guidance says metadata must not contain information unrelated to the design, such as suggested use, and lists examples including ‘gift,’ ‘perfect for,’ and ‘birthday,’ alongside banned promotional phrases like ‘free shipping,’ ‘bestseller,’ and ‘100% quality guarantee.’ He explains he has used ‘gift’ in titles, bullet points, and descriptions across his catalog for years because it matches how shoppers search, and he says he has a large catalog built over years of using it and worries about having to edit all those listings. His personal plan is to wait for Amazon to clarify via the dashboard — hoping existing listings will be grandfathered and only new uploads restricted — rather than editing everything immediately, though he says he will comply if required to protect his account. He pushes back on claims circulating in groups that using ‘gift’ causes algorithmic throttling, saying his own best sellers containing the word show no throttling. He speculates Amazon may mainly mean keyword-stuffed strings like ‘gift perfect for birthday, dad, sister, cousin,’ but admits the wording is ambiguous.

Key takeaways

• Merch by Amazon’s updated metadata guidance lists ‘gift,’ ‘perfect for,’ and ‘birthday’ as examples of unrelated/suggested-use metadata to avoid, per the creator’s reading of the backend page.
• Promotional phrases such as ‘free shipping,’ ‘bestseller,’ and ‘100% quality guarantee’ are also cited as disallowed metadata.
• The creator’s own approach is to wait for a dashboard clarification before mass-editing old listings, while being willing to edit if Amazon requires it.
• He disputes rumors that ‘gift’ triggers algorithmic throttling, citing his own best-selling listings that contain the word.
• Do not present the rule’s exact scope as settled — the creator himself says the guidance is ambiguous and may target keyword-stuffed gift/occasion lists.

Episode details: published February 26, 2021 · 7:31 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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