Merch By Amazon | Running AMS ADS | Amazon Marketing Services

RJ Martinez Print on Demand Career & Money

About this video

The creator explains how he launches AMS (Amazon Marketing Services) sponsored product ads for Merch by Amazon, using St. Patrick’s Day as a live case study about 57 to 58 days out. He says he puts all the ASINs for one holiday into a single campaign so it can be turned off after the holiday and turned back on next year, and that he finished loading 132 products, which took him about 45 minutes to an hour. He sets a $5 a day budget, automatic targeting, and a 25-cent bid — noting you can start at 15 cents or lower — and warns that you may spend around $20 before a sale and need roughly $100 to test properly, and must check a continuously running campaign daily rather than letting it run unattended. For each ad he picks the variant first, choosing darker colors because he says they pop when customers scroll, a large or extra-large size, and the appropriate men’s, women’s or kids’ version for the design’s audience. He advises launching a month to a month and a half before a holiday to try to get early sales and front-page ranking, citing his own Valentine’s Day shirt reaching the first page, and says results/conversions typically take two to three days to show. He also promotes his $10/month private Patreon group for research, coaching calls and ads discussion.

Key takeaways

Get signed up for AMS — he stresses it is free to join and essential — and expect to spend money testing before sales come.
Organize by holiday: put all ASINs for one holiday in one campaign, turn it off when the holiday ends, and reactivate/add to it next year.
His launch settings in this case: $5/day budget, automatic targeting, 25-cent bid (15 cents or lower is an alternative starting point).
Choose the ad variant deliberately before copying the ASIN: darker color to stand out, large/extra-large size, and the correct men/women/kids product.
Launch 1 to 1.5 months early, monitor daily, and allow 2-3 days for conversions to appear; a tactic that fails for one holiday may work for the next.

Episode details: published January 20, 2018 · 11:30 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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