Merch By Amazon Seller Made Over $100,000 In Profit For 2020

About this video

RJ Martinez interviews Merch by Amazon seller Mark ‘Shaggy,’ who describes starting in December 2015 while working a night-shift factory job in the UK, spurred by Brexit uncertainty. The creator claims his first sale came in February 2016 and about £6 landed in his account in March, which convinced him the model was real. He first scaled manually, then used Photoshop automation to generate around 700 scaled designs from one design, learned iMacros to mass-upload 200-300 designs a day, and uploaded roughly 80,000 products total (about 60,000 unique designs). He says only about 9,660 designs remain live, many older ones having been removed for no sales, and that he is at the 120,000 tier. About 18 months before the interview he stopped focusing on volume, uploaded about 200 designs in that period and, by his account, zero in 2021 up to March, focusing solely on Amazon ads (AMS) in the US market on standard t-shirts. He claims he broke £100,000 in profit for the UK tax year and spent roughly £60,000-70,000 on ads. His method puts keyword research before design, puts exact target phrases at the start of titles, spends days fitting researched keywords into bullets, avoids unrelated keywords that confuse the algorithm and auto campaigns, mines auto campaigns for converting search terms, moves them to manual campaigns, and uses negative keywords aggressively. He prefers down-only or fixed bidding, argues Amazon ads are not a pure highest-bid auction because sales history affects visibility, and advises focusing narrowly on one thing for a year and not being afraid to lose money testing, citing a claimed $1,100 loss on one pushed design as his biggest lesson.

Key takeaways

• Creator claims he shifted from mass-uploading ~80,000 products (about 9,660 live) to focusing only on AMS ads, uploading zero new designs in early 2021
• Do keyword research before designing: keywords are described as king, with exact phrases placed at the beginning of the title and carefully fitted into bullet points
• Never stuff unrelated keywords into a listing — the creator says it confuses Amazon’s algorithm, hurts auto campaigns, and can require re-uploading the design
• Use auto campaigns to mine converting search terms for manual campaigns, and use negative keywords with thresholds based on each keyword’s search volume and importance
• Creator claims over £100,000 profit in a UK tax year after narrowing focus to one product, one market (US), and ads only for an extended period

Episode details: published March 19, 2021 · 59:32 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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