Merch By Amazon Started Full Time April

About this video

The creator gives an update on starting Merch by Amazon full time in late April, saying he started around April 20 and aimed at the next holiday, Cinco de Mayo, having been too late for Earth Day. He claims he uploaded about 20 to 25 designs, sold no Earth Day shirts, but had two to three Cinco de Mayo shirts take off quickly, with three shirts each selling over 50 times. He walks through his top design — a skull with a sombrero, moustache and chillies with Cinco de Mayo wording — which he claims made about $289 in profit and sold about 60 shirts in one week. He shows how he optimised the listing: the target keyword in the brand, a title combining the keyword with terms such as shirt, Mexican chilli sombrero t-shirt and May 5th, and the keyword also used in the bullet points and description. He argues that repeating the keyword this way is not keyword stuffing, and that filling out title, brand, bullets and description fully helps Amazon rank a listing once early sales put it into Amazon’s algorithm and sales-rank system. On pricing, he says he started at $12.95, raised it to $14.99 after early sales, then to $15.99, which he calls the sweet spot, and later lowered it to $11.55 so he could order one himself and inspect the design detail. He promises a full May income update next.

Key takeaways

• Plan around the next reachable holiday — the creator started in late April and targeted Cinco de Mayo because Earth Day was already too close.
• Upload a batch of designs for the holiday; the creator claims about 20-25 uploads produced two to three shirts that took off.
• Build the listing around one target keyword in the brand, title, bullet points and description, and fill out every field to help Amazon rank it after early sales.
• Start at a lower price to get initial sales, then raise it in steps once the listing is selling, as the creator did from $12.95 toward $15.99.
• Earnings figures here are the creator’s claims: about $289 profit and about 60 sales in a week for his top shirt, with three shirts each selling over 50 times.

Episode details: published May 23, 2017 · 5:19 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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